The Vodafone's Zoo-Zoo idea came into birth when Mr. Rajiv was asked to create the ad that talk about the Vodafone Services and run it parallel throughout the IPL.

"It was one film, one value-added service a day," after months of trying with ideas and brainstorming, the team at ad agency Ogilvy and Mather, short on time, finalized on the Zoo Zoo. Mr. Rajiv finalised the look, packed their bags and shot the entire campaign in South Africa along with ad filmmaker of Nirvana Films, Prakash Varma and local production house there, Platypus. As for the name, it really has no logic. Like Rajiv says, it just goes with the character.

When it came to the making, animation was never an option. They shot real people and made them look animated. Rajiv was open to experimentation and all set to change the mindset of people. For Varma, the toughest test was costume design and artwork. Varma tried different looks and fabric for anything that wrinkled or shined would kill the illusion of animation. What added to the animated effect were big heads stuffed with foam outlined with a hard material called Perspex.

They kept the hands and legs thin, which is why they cast women and occasionally children, wearing the costumes. The thin limbs, contrasted with big bellies and a bulbous head, gave the ‘small’ impression. Then came the sets - all in neutral greys, even lighting so that attention was on the Zoo Zoo. Varma then shot it in a high-speed format to make it look animated.

Here are some zoo zoo ads listed and some more coming.